Burberry Case Study Essay Example | Topics and Well Written Essays - 2000 words

Burberry Case Study - Essay ExampleThen the beginning was good, and facilitated move on purchase in also other countries of Europe and the world. As the phrase on finance says, jacket crown is added to capital. Then by raising its production, Burberry proceeded to more investments, being fitting to increase its profits, by guardianship quality, starting to produce more items in a variety of goods, such s perfumes, and several kinds of accessories as well as increasing production variety of its initial goods. Then this gave Burberry the chance to expand to markets all(a) over the world, and throughout years conquest the whole world, by multiplying its funds. Some other factors, analogous production of military uniforms, before the I World War indeed, contributed to creating some favouring circumstances for potential customers, that change magnitude by the years. Also and most important, there have been some keen managers, really beguileed in the job, who also, managed to create a changing mentality of people and potential buyers, under the dominating scheme and figure that not only prosperous and wealthy ones, should be able to have access to the wonderful and majestic products of Burberry, but more or less any buyer of middle class should be able to afford Burberrys products. ... Also some other implementations such as SAP and its strategies proposed include in IT technologies investments, and moreover and most important, the ability of Burberry to adapt to new market conditions all the time, throughout its form marketing managements as above have contributed not only to its survival but also its constant measuring stick growth and development. 2. Explain the criteria and the different segmentation methods which can be used by Burberry (10 marks). Burberry an established differentiate in clothes, accessories and perfumes, should focus on an organized marketing management in order to assure its vista in the planetary market. Criteria should be focu sed on axes of management, such as enhancement of retail sales, and the get h former(a) of training of staff, implementation of e-commerce and sales online, for example by SAP and IT technologies, a well balanced carcass between wholesales and retails, as well as a balanced system of sales of products across global markets, by concentrating, on meeting needs of consumers in every country, by adapting prices. Also, new policies would consist in good and proper advertising and always new products to be manufactured, by keeping quality of old ones, thus adapting its development to meeting market requirements of nowadays. In fact quality criteria, as above should transmute some criteria based on quantity, and vice versa, strategies, on production of quantity, should replace some criteria of quality, so twain will be well balanced, and adapted to consumer psychology, be being able to convince consumers of their personal interest to buying Burberrys good s and products. Thus segmentat ion, in terms of both quality and quantity criteria, would give the impression, that Burberry is a brand